STRENGTH
.ACCOMMODATION>Cross River State has good hotels with modern facilities like massage palour,swimming pool,internet services,gym,etc.Hotels like Mirage,Metropolitan hotel,Axari are good examples.
.AVAILABLE PACKAGES>Cross River State has lovely tourism sites like Obudu Cattle Ranch,Tinapa,Marina Resort,etc and competent tour guards to take tourist around.
.ACCESSIBILITY>Cross River State can be accessed by air,land and sea,with a good transportation system.With these options going into the state is not a problem.
.ATTRACTIONS>With eighteen\18\ local governments in the state,Cross River State has rich cultural heritage,cuisuine,artifacts,masquerades,etc.For entertainment there is comedy and live performance by musicians at the millenium park during the christmas festival
.AMENITIES>Cross River State has good telecommunication network making it easy for tourist to reach other parts of the world,also with an active banking sector providing ATM services to individuals,with each bank providing atleast three /3/ ATM machines
.AMIABILITY>Cross riverians are very social,welcoming and friendly which gives tourist the courage to move around freely without fear
.ADMINISTRATIONCross River State have the Tourism Bureau and Cross River State Carnival Commission which regulate tourism activities in the state
WEAKNESS
.ACCOMMODATION>Good hotels in Cross River State are expensive,the cheap hotels are shabby and lack modern facilities.Moreover,BnB service is rarely offered.
.AVAILABLE PACKAGES>The tourism industries in Cross River state are not innovative,there are rarely new packages to entice the tourist.
.ACCESSIBILITY>Though the roads in cross river state are motorable some roads leading to tourism site are not accessible thus making traveling difficult as most times a longer route has to be taken to arrive at a destination thereby making traveling tedious
.ATTRACTIONS> Some tourism attractions in cross river state are not well maintained,an example is the kiddies arena in marina resort where the merry go rounds are not functioning, in tinapa some games in the game arcade are not working.
.AMENITIES> Some tourism sites like the marina resort does not have ATM machine, the ones found outside the resort sometimes do not have network making it difficult for tourists to withdraw money whenever they want.
.AMIABILITY> Though cross riverians are very friendly and welcoming people some of them are not exposed and educated making it difficult for them to interact with tourists
.ADMINISTRATION>Cross River state administrative bodies lack maintenance culture and innovative skills,they do not have well organized destination marketing and management organizations
OPPORTUNITY
.SOCIAL> With the availability of social media individuals are now exposed to tourism trends of other countries,with muslims promoting outbound tourism through visits to the holy land(mecca) and christians going for pilgrimages in jerusalem
.LEGAL> Due to the huge success of tourism,the state has created policies which govern the tourism industry as lack of this could breed corruption and even bring in aliens and contrabands.
.ECONOMIC> Tourism has created job opportunities for citizens thereby increasing the working population of the state
.POLITICS>When leadership forums are held in the state,our politicians learn new leadership skills from politicians that come from outside the state and country
.TECHNOLOGY>Cyber cafes and ATM services have been improved in other to make tourists comfortable
THREATS
.SOCIAL> Since the tourists do not really understand our ways the can easily be robbed or defrauded .
.LEGAL>Cross River state does not have a tourist visa for potential visitors,they require letter of invitation from local residents and concentrate more on foreigners
.ECONOMIC>Cross River state rarely showcase their local products,thereby giving room for foreigners to showcase theirs using their citizens.
.POLITICS>A new government might decide not to fund tourism activities in the state
.TECHNOLOGY>Some parts of the state still lack electricity and good communication network
ADVICE TO GOVERNMENT ON HOW TO STRENGTHEN THE INDUSTRY
.The private sector should be invited to invest in the industry
.Government should always employ competent hands to ensure maximum productivity
.Government should send tour guards to more tourism experienced countries like Brazil,U.S.A,Carlifornia etc to learn new tourism trends
.Workshops and seminars should be held in order to enlighten people in the state
.Tourism agencies should promote our local products like singers,comedians,dancers,etc during the christmas festival. by CYPRAIN GODWIN
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